About Us

 

Get To Know Us 

Founded in 2020 by Yadira Santoyo with a vision to bring creativity, femininity, and thoughtful design back into women’s fitted tops. At a time when many brands were shifting toward basic styles, we set out to create pieces that feel special—designs that are expressive, eye-catching, and beautifully detailed.

Inspired by the playful elegance of 2000s fashion, our designs highlight rhinestones, vibrant graphics, and flattering silhouettes that celebrate confidence and individuality. Each piece is created with care, where design, quality, and comfort come together to create something that feels both fun and elevated.

We are a Latina-founded and Christian-owned brand; our values are rooted in faith, creativity, and purpose. We believe clothing can be a form of joyful expression, and as we grow, we look forward to introducing designs that reflect our faith and inspire others.

Our Snowy Weasel🐻‍❄️💗 

At YxY, we are on a mission to celebrate the beauty of softness, elegance, and inner grace through the lens of Y2K fashion. Our emblem, the sweet snow weasel with its two whiskers, symbolizes the gentle souls we adore.🐻‍❄️💗 

Bella Alma

Introducing our stunning debut collection! 💗 Our fitted tee features a chic rhinestone apple design, showcasing the elegance of "Bella Alma," meaning "Beautiful Soul." Adding a charming detail, our cupid pinky YxY logo adorns the hem. Crafted from a comfy, stretchy fabric, this tee offers style and comfort in one. Available in Small, Medium, and Large sizes, in White and Black, our collection invites you to embrace soul-inspired fashion. 💗✨

Shop now